Anupa Charles-Pierre is the director of global luxury brand marketing at Hilton, where she leads a team focused on building global brands such as Waldorf Astoria, Conrad, and LXR. Prior to joining Hilton, she spent over 20 years working in various leadership and marketing roles across several different industries with a focus on luxury, digital and automotive marketing. Previous employers include Mercedes-Benz, Ferrari, LVMH, and Eli Lilly.

Travel has always been a personal passion for Anupa and she loves that she can now bring her past experience and passion together to drive her work, team and industry forward. She holds a MBA in Marketing and Media Management from Fordham University and a BA in Marketing from Michigan State University. Anupa is also a Women Leading Travel & Hospitality member! In this member spotlight, we asked her a series of questions so you can get to know her better:

  1. What’s the best book you’ve read recently?
    Born a Crime” by Trevor Noah
  2. What is a tip you have for productively leading a remote or hybrid team?
    Find time to make casual connection online with your team like you would in the office. Like grabbing a virtual coffee. And make sure your camera is on. It’s important to continue to build relationships, now more than ever.
  3. What’s a mistake you made early on in your career? 
    I think of mistakes as learning opportunities so I can’t of anything I truly regret. However, I’ve learned over time that it’s OK and even better to say, “I don’t know” when it’s an area you’re unfamiliar with.
  4. What’s the toughest part of being in charge?
    Balancing time so you can find more time to coach and develop the team
  5. What’s the best way you motivate team members?
    Empower and recognize them
  6. What woman inspires you right now and why?
    There are so many, but I love how Indra Nooyi stepped back from her CEO position at PepsiCo to focus on family and explore new passions. It takes a lot of bravery and confidence to do that.
  7. What are you looking forward to the most for the industry in 2022?
    Seeing all the innovation and new experiences that I’m sure are on the horizon
  8. What’s one thing you look for when interviewing a potential candidate?
  9. What’s something that you learned about yourself in the past year?
    I actually enjoy having my camera on. I never thought I would like it, but now it feels strange when we don’t have cameras on.
  10. What’s your favorite podcast?
    I have to admit that I don’t really listen to podcasts that much. I read more, but am looking to find time to listen to some.
  11. What values are most important to you as a leader?
    Honesty and respect
  12. What’s the most important thing people should know about you?
    Culture is so important to me. I believe in enjoying your work, having balance (whatever that means to you, for me, it’s time with my family), open communication, and diversity and inclusion initiatives.
  13. What’s one habit you adopted while working from home that you kept/would like to keep with you as you return to the office?
    Carving out time for NO meetings
  14. How would you describe yourself in a single sentence?
    A leader that loves change, new challenges and exploring the world/cultures.
  15. What’s your favorite app?
  16. What do you do to recharge?
    Work out — Peloton
  17. What’s your biggest accomplishment?
    Starting my own business
  18. What advice would you give to the next generation of female leaders?
    Ask for what you want and don’t allow yourself to be put in a box.
  19. What gets you up in the morning?
  20. How would you describe your leadership style?
    Transformational and empowering

If you would like to become a Women Leading Travel & Hospitality member or need additional information about our organization, click here.