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Oliver Hoare

With over twenty years of experience in the hospitality industry, lodging expert Oliver Hoare joined Avalara in 2021, as General Manager of Lodging, after previously serving as a senior executive at Expedia for the last decade. At Expedia, Oliver and his team grew bookings to over $1billion a year, and his experience in the Expedia Partner Solutions division working with air and travel sites that supply power to other travel sites via APIs gives him a unique, holistic understanding of the travel industry. Oliver has a wide range of expertise in the hospitality and lodging space, including stints at one of the largest global hotel chains, Accor, followed by British Airways.

How Hotels Are Adapting to a Shifting Landscape

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Throughout the past year, hotels were forced to undergo significant front-facing changes to stay afloat. However, the need for evolution doesn’t end when masks come off. If front-end enhancements are what allowed hotels to stay relevant and maintain their loyalty with guests, then their continued evolution coupled with back-end efficiencies could well provide the right...