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Business Strategy

To survive in today’s economic climate, travel and hospitality organizations must stay on the cutting edge of technology, business strategy, and more. This section focuses on industry trends and technologies, marketing strategies, customer experience best practices, and more!

Let's Talk About Trust


Trust takes a long time to build and can be broken in an instant. For anyone in marketing and sales, it’s understood that the most effective way to sell is by making compelling promises that the business then keeps. Selling, in other words, involves the constant maintenance of trust with consumers. It will come as...

How Hotels Are Adapting to a Shifting Landscape


Throughout the past year, hotels were forced to undergo significant front-facing changes to stay afloat. However, the need for evolution doesn’t end when masks come off. If front-end enhancements are what allowed hotels to stay relevant and maintain their loyalty with guests, then their continued evolution coupled with back-end efficiencies could well provide the right...

America Reopens: Supporting Hospitality With New Tech


Walk around any town or city at the moment and you’d be forgiven for thinking it’s 2019 again. As summer kicks into gear and vaccination rates rise, American hospitality is back in business.  Recent research by SafetyCulture and YouGov showed that, encouragingly, consumer confidence continues to rise. Only 23 percent of respondents expressed a level...

3 Ways Tech Innovation Will Help the Hospitality Industry


I’m new to the hospitality space, having joined Chexology last November. I’ve met with many seasoned professionals in various hospitality verticals since then, and nearly every single one of them has told me “the hospitality industry is notorious for not innovating.” Here’s the funny thing: The hospitality industry has probably innovated more in the last...

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