close x

Business Strategy

To survive in today’s economic climate, travel and hospitality organizations must stay on the cutting edge of technology, business strategy, and more. This section focuses on industry trends and technologies, marketing strategies, customer experience best practices, and more!

How Hospitality Businesses Can Plate Up 5-Star Safety


Hospitality is undoubtedly one of the toughest industries. The work is high-pressure and profit margins can be wafer-thin. But when everything goes to plan, good hospitality is like nothing else. Despite being one of the hardest hit sectors by the economic stress wrought by the COVID-19 pandemic, the hospitality industry has proven over and over...

5 Lodging Trends and Predictions for 2021


As the world struggles to control the spread of COVID-19, the travel and lodging sectors continue to navigate the unprecedented turbulence and major business challenges delivered by the virus. Digital travel sales in the U.S. aren’t expected to bounce back to pre-pandemic levels until 2022. Even with the promise of a return to a new...

Your Checklist for Business Survival in a Crisis


The COVID-19 pandemic hit the travel and hospitality landscape hard, with precautionary orders and cautious consumer behavior impacting all aspects of industry business. It remains important for business leaders to take steps that enable their teams to navigate this continuing crisis carefully and deliberately. To help you survive this fluid situation, we looked to Liz...

Why Aren't More Women Being Promoted to Leadership Roles?


Though corporate America is making strides toward greater gender diversity, women are still underrepresented in leadership. At the beginning of 2020, women held 22% of C-suite roles, despite representing more than half of the workforce. Looking more closely at the hotel industry, women occupy just 18% of chief leadership positions. At Pinsight, we conducted research...