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Business Strategy

To survive in today’s economic climate, travel and hospitality organizations must stay on the cutting edge of technology, business strategy, and more. This section focuses on industry trends and technologies, marketing strategies, customer experience best practices, and more!

Why Companies Need to Stop Slapping a Wellness Label on Their Values and Start Getting Authentic


You shouldn’t have a wellness program just because it’s the popular thing to do, just like why you shouldn’t offer yoga sessions, wellness apps, and healthy lunch options to your wellness program initiative and call it a day. Simply incorporating well-being into your company’s core values isn’t going to cut it anymore. The last year-and-a-half...

Payments is Powering the Digital Acceleration of the Hospitality Industry and Creating New Opportunities


With the U.S. and Canada reopening, hospitality brands are experiencing their first real waves of recovery driven largely by domestic leisure travel. Hotels are filling their rooms again, especially on weekends, but being prepared for today’s guest expectations requires more than extra sanitizing. While there’s lots of talk about “reinvention” for this industry, I see...

Let's Talk About Trust


Trust takes a long time to build and can be broken in an instant. For anyone in marketing and sales, it’s understood that the most effective way to sell is by making compelling promises that the business then keeps. Selling, in other words, involves the constant maintenance of trust with consumers. It will come as...

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