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Director of Public Relations and Communications

Live! Casino & Hotel Maryland

Hanover, MD
posted July 27, 2021

Function (Scope and Main Purpose of Job)

The director of public relations and communications is responsible for the development and implementation of communications programs for Live Casino. This individual will also work across business units, executing and overseeing program launches utilizing print, multimedia, advertising and internet mediums. Previous brand development experience is critical. Must possess excellent relationship skills, outstanding presentation skills, and can think creatively and strategically. Candidate needs to be able to work collaboratively and should have management experience.

Responsibilities

Core Service Standards

CLEAN: Must make the property shine and look impeccable while maintaining a neat, CLEAN and crisp personal appearance.

SAFE: Must make guests feel SAFE and comfortable by creating a worry-free, carefree experience.

FAST: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.

FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests.

FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here.

Specific Responsibilities and Duties

Responsible for creating, implementing and measuring the success of:

  • a comprehensive communications and public relations program that will enhance the organization’s image and position within the marketplace and the general public, and facilitate internal and external communications;
  • all organization communications and public relations activities and materials, including publications, media relations, client acquisition and so forth;
  • ensure articulation of organization’s desired image and position, assure consistent communication of image and position throughout the organization, and assure communication of image and position to all areas, both internal and external;
  • responsible for editorial direction, design, production and distribution of all organization publications;
  • coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests;
  • act as the organization’s representative with the media;
  • coordinate the appearance of all organization print and electronic materials such as letterhead, use of logo, brochures, etc.;
  • develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities;
  • provide counsel to departments on communications and public relations;
  • ensure that the organization regularly conducts relevant market research, and coordinate and oversee this activity, including monitoring trends; and
  • lead projects as assigned, such as cause-related marketing and special events.

Qualifications

Job Requirements (Skills, Knowledge, and Abilities)

  • Demonstrated skills, knowledge and experience in the design and execution of communications and public relations activities
  • Strong creative, strategic, analytical, organizational and personal sales skills
  • Experience developing and managing budgets, as well as hiring, training, developing, supervising and appraising personnel
  • Demonstrated successful experience writing press releases, creating presentations, and negotiating with media
  • Experience overseeing the design and production of print materials and publications
  • Computer literacy in Word processing, database management and page layout
  • Commitment to working with shared leadership and in cross-functional teams
  • Strong oral and written communications skills
  • Ability to manage multiple projects at a time
  • Ability to solve complex problems

Educational Requirements

  • Minimum of five years experience in marketing, communications or public relations with demonstrated success
  • Bachelor’s degree in journalism, marketing, public relations preferred. Graduate degree in a related field is desirable.
  • Must be able to comply with all state gaming regulations, which may include obtaining a license.

Physical Requirements

  • The ability to work irregular hours and extended shifts, including late nights, early mornings, weekends and holidays
  • Ability to work extended hours across all shifts in a 24/7 work environment
  • Ability to be exposed to alcohol, smoke, bright lights and noise
  • Ability to walk up and down 31 stairs to the casino floor

Working Conditions

  • 24/7 high-energy casino with over 300,000 square feet of gaming and entertainment space and approximately 3,000 employees
  • Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises
  • You will work in an environment where smoking is allowed