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Director, Proposal Development & Creative Services


Bethesda, MD
posted August 26, 2021

The purpose of the Director, Proposal Development and Creative Services is to provide overall proposal project management throughout the entire proposal life-cycle in response to Request for Proposals (RFPs). This position directs design strategy for written and multimedia projects and manages resources to ensure high quality standards are met. This is a management position and reports to the EVP Business Development.

Essential Functions

  • Collaborates with Business Developers, Functional Managers, SMEs, and senior-level management to clearly articulate a winning strategy, compelling solutions, and substantiated themes
  • Participates with Development senior leadership in the development and generation of differentiators that align with the win strategy established by the VP, Development
  • Researches, analyzes, creates, documents, and shares proposal template and layout, including proof points; past proposals for lessons learned, reuse; and past performance data
  • Creates a proposal project plan to include resources, team assignments, timelines, milestones, interim review and approval deadlines through all proposal development phases; secures resources and team members to participate in the project plan
  • Manages both in-house and external resources to meet creative services needs on-time and on-budget, ensuring high quality standards while meeting strict deadlines
  • Leads team to execute against the project plan, directing VPs, Sr. Directors, business leaders, and subject matter experts to meet assigned commitments for large and complex proposal projects, with multiple sub-projects, requiring senior level oversight and extensive executive communications
  • Leads digital content initiatives—ensures on trend, high-quality creative images represent the company in B2B communications and customer-facing applications including the corporate website, digital ordering devices, and menu boards
  • Develops all necessary proposal documentation (e.g., compliance matrixes, proposal outlines, writing assignments, responsibility matrices, proposal related customer questions, annotated outlines, color review management, finalized proposal documents, oral presentations, lessons learned, etc.) to win the assigned bid
  • Edits and rewrites text as needed - leveraging existing boilerplate text, where appropriate
  • Oversees the development and maintenance of proposal-specific graphics
  • Creates the final proposal; ensures the response clearly conveys the proper key messages, value propositions, and differentiators, while meeting each of the RFP requirements mandated within the RFP
  • Leads and coaches the Proposal and Creative team


Minimum Qualifications, Knowledge, Skills, and Work Environment:

  • Requires business acumen generally acquired through the completion of a Bachelor’s degree program in English, Public Relations, Marketing Communication, or Business Administration and 7 years of experience leading/managing complex proposal management and development
  • Requires Project Management knowledge demonstrated through the completion of a formal project management curriculum.
  • Requires demonstrated excellent graphics design and layout skills, technical writing, editing, and proofreading skills
  • Requires experience with photographic art direction
  • Requires skills in usage of MS Office products including Word and PowerPoint, MS Project, and graphics packages, i.e. Adobe InDesign and Adobe Creative suite applications
  • Demonstrated expert with presentation creation in PPT/KeyNote/Prezi