NYC & Company last week announced promotions for two women on its team. Natalie Koepff, who joined the organization in 2008, has been promoted to chief operating officer. She will continue her role as general counsel at NYC & Company along with overseeing operations at the organization. Janette Roush, who joined NYC & Company in 2018, has been promoted to executive vice president, marketing and digital. She will continue to develop marketing strategies for the company along with overseeing digital growth efforts.

Prior to joining NYC & Company’s legal team in 2008, Koepff was on the legal team at Constituency Management Group (CMG), a part of the Interpublic Group of Companies, in its business and legal affairs department, offering clients integrated services in a full range of marketing communications disciplines.

Natalie Koepff, NYC & Company

Roush will continue to oversee NYC & Company’s domestic and international promotional campaigns, B-to-B marketing for the travel trade and meeting planners, partnerships, and promotional strategy for the company’s tentpole campaigns, including NYC Restaurant Week and NYC Broadway Week. In her new role, Roush will now also oversee the organization’s paid media strategy, digital initiatives, and media insights to raise the profile of the city and inspire visitation to the five boroughs. Prior to joining NYC & Company, Roush spent over two decades marketing Broadway at organizations such as Broadway.com and AKA, a global leader in entertainment advertising and strategy.

Janette Roush, NYC & Company