It’s been nearly a year since the COVID-19 pandemic put travel and hospitality companies in a tailspin. On the road to recovery, industry leaders have worked tirelessly to innovate, instill confidence in consumers and employees, and shape a bright future for travel. They’re optimistic because through it all, one sentiment holds true: people love to travel.

Yet there’s no question that travel will be different from here on out. That’s why we asked seven Women Leading Travel & Hospitality’s advisory board members, “What will travel look like post-COVID?” Here’s what they predict:

Amy Burr, Managing Director of Operations and Partnerships, JetBlue Technology Ventures

Increase in Contactless Experiences

“We’ll always be cleaner. We’ll always be more touchless, more contactless, throughout the travel journey. All of these things we’re putting in place so that people don’t have to interact with a person or with equipment that’s not their own, they’ll stay, and that’s great.” — Amy Burr, managing director of operations and partnerships, JetBlue Technology Ventures

Andrea Shaikin, Head of CRM, Quark Expeditions

More Considerate

“I think people look out for each other a little more [since COVID]. I think we’re more aware of each other’s safety. And so even though it can be quite an ordeal to go through security and have your bag checked — and now you have to have your temperature checked and answer a questionnaire — I think we’ve gotten used to changes in those protocols and people are actually finding themselves a little more considerate. I feel that way towards other people if I’m in a line or if I’m waiting my turn. And I think that will impact travel a great deal.” — Andrea Shaikin, head of CRM, Quark Expeditions

Michelle DeBella, Vice President of Finance Transformation and Governance, Lyft

More Adventure-Driven

“We’re so used to doing the traditional air and hotel that I think this is going to open up new ways of getting to places, making part of the travel that adventure where people still feel safe. I think there’s going to be more unique types of travel adventures where it’s just a small group of people vs. the big piles of people. It’s probably good for boutique hotels, Airbnb, RV travel, those things where people can travel safely in smaller groups and have a more intimate adventure.” — Michelle DeBella, vice president of finance transformation and governance, Lyft

Laima Bashir, Former Vice President of Operations, Finance and Capital Planning, Amtrak

More Purposeful

“I think travel could be much less now with working from home and teleconferencing. It’s going to be a different type of travel that the world is going to see. I do think business travel will be impacted. … I think people probably are going to do it less, and I think people are going to find ways to do it shorter and quicker.” — Laima Bashir, former vice president of operations, finance and capital planning, Amtrak

Nayana Renukumar, Head of Public Policy, Airbnb

More Local

“The trend that we’re seeing is that travel is going to be more domestic, more local. What this means is that people are going to take shorter vacations. … People might want to travel to more rural destinations within their area. International might take slightly longer, but at a personal level, I just think this could help people discover what’s near and around them and make new connections.” — Nayana Renukumar, head of public policy, Airbnb

Lisa Oswald, Senior Vice President and Global Head of Customer Service, Travelzoo

More Joyful

“I think travel is going to be an even more joyful experience since we’ve been deprived for so many months of all of those memories. So I, for one, am very optimistic that we’ll be back to our old normal in the new normal. … We know now that people are most comfortable with driving trips, road trips to sort of off-the-beaten-path places, but I think as venues and destinations can instill confidence in the traveling public around their health and safety protocols that people will be more and more willing to get on a plane and go places. As soon as those countries will let us in, our bags will be packed and we’ll be ready to go. I don’t want to make light of the health crisis, but we need to be thinking about things in the long term, not what’s going to happen in January or next June, but what’s going to happen two years from now and five years from now. And I think the world will be full of happy travelers.” — Lisa Oswald, senior vice president and global head of customer service, Travelzoo

Jordan Maddex-Kopp, Vice President of Marketing and Strategic Partnerships, Jet Linx

More Private

“Just from my experience on the private aviation side, there’s an increased interest in the services that private aviation companies offer. For the immediate term, our sales numbers and our overall web statistics prove out that interest in private aviation as that safe and secure means of travel is a major part of the new normal. It’s going to take a lot of time for commercial airlines to recover and offer the same diversity in routes as they did before. Private aviation offers not only service when and where you want it — to wherever you choose — but you’re also traveling with just your own chosen party, and you’re kept away from what will again some day be those crowded commercial airports and planes.” — Jordan Maddex-Kopp, vice president of marketing and strategic partnerships, Jet Linx