Leah Chandler, chief marketing officer at Discover Puerto Rico, was a featured speaker during the November Women Leading Travel & Hospitality Virtual Exchange.

Prior to her move to San Juan, Puerto Rico, Chandler was the chief marketing officer for Explore Branson, where she led the growth of the community’s tourism industry for five years. There she repositioned the destination’s brand and posted back-to-back years of record return on investment for the organization’s marketing program. Chandler has also led the Missouri Tourism account at H&L Partners, the agency of record for the Missouri Division of Tourism. She led Missouri Tourism’s brand repositioning effort in 2013, introducing a new brand identity and corresponding campaign. She also directed the Indiana Tourism account for five years prior to joining H&L Partners.

In this video clip from the Virtual Exchange, Chandler discusses removing “post-COVID” from our vernacular as well as sending out balanced messaging to potential visitors — the right mix of inspiration and information.

See Chandler’s full interview from the Virtual Exchange here.