How were retailers and hospitality executives managing big-ticket, big-data tech investment, integrating customer-derived data and add-ons? What was the impact of accelerated change? And how was it shaping stakeholder value, attitude to risk and relationships with suppliers? To answer these questions and ensure they were fully aligned with the needs of their retail and hospitality clients, FreedomPay and J.P. Morgan came together for the first time and commissioned an independent study of primary IT decision makers in America’s foremost organizations.