Shelma Jun, founder and managing director of Flash Foxy and creator of the Women’s Climbing Festival, has a goal to make all women feel welcome in the outdoor rock climbing space. Flash Foxy began as an online platform in 2014 to celebrate women climbing with women as well as to be a place where women could come to feel inspired by and connected to each other. In 2016, Flash Foxy held its inaugural Women’s Climbing Festival (WCF) to bring together and celebrate the growing community of women climbers.

In this video interview, Jun discusses Flash Foxy’s mission to uplift all women, its expansion to serve transgender and gender-nonconforming individuals, and her journey to launching Flash Foxy. She shares her advice for other leaders who want to take actions to back their pledge of inclusivity, as well as the primary changes she sees as needed the most in the travel and hospitality industry when it comes to diversity and inclusion.