Expedia Group announced last week the appointment of Katrina Lane, Ph.D., as senior vice president of global customer engagement and loyalty/credit card for Expedia Brands, and Lauri Metrose as senior vice president of global PR and social media for Expedia Brands.
“We’re elated to bring these two senior leaders with stellar reputations to Expedia Group,” Jon Gieselman, president, Expedia Brands said in a press release. “Katrina’s career blends a unique combination of technology and loyalty expertise that’s central to our customer proposition. And Lauri is one of the most respected PR and social media executives in the media industry, well-known as a world-class storyteller. With these two incredibly strong leaders on board, we’ll continue to elevate our expertise and skillsets to deliver even more for our talented teams and, ultimately, travelers worldwide.”
Lane brings a wealth of experience to Expedia Group with senior roles leading marketing, technology, customer operations and experience, and consumer charge and credit product teams at companies including Twitter, Amazon.com, American Express, and Caesars Entertainment Corporation. Lane’s team at Expedia Group will focus on unlocking new synergies and collaboration, uniting the current global customer engagement and loyalty and credit card teams.
“I’m excited to join Expedia Group at such a pivotal time to help bring to life the new expansive One Key loyalty program and to bring great benefits and experiences to the traveler and value to the travel partners,” Lane said in the release.
Metrose joins Expedia Group from CBS Studios, where she served in senior roles for nearly two decades and was highly regarded as a creative and innovative storyteller and communication executive. Her expertise spans all aspects of strategic business communications, consumer publicity, social media, talent relations, events, and global franchise building. Metrose has launched countless television series over her career and oversaw a wide range of shows across broadcast and cable networks, streaming services, and other emerging platforms, making her uniquely suited to lead Expedia Brands’ global consumer PR and social media teams.
“We’re at a moment where there’s such an opportunity to grow Expedia Group, especially since we’re all longing to travel again. I’m thrilled to join a company whose leadership has such a clear and cohesive vision, and I’m excited to dig in and explore how we leverage the power of Expedia Group’s diverse portfolio of global brands to win in the travel category,” Metrose said in the release.
Lane starts her position in mid-June while Metrose will start in late June.