Angela Showley joins Classic Vacations as the new vice president of marketing, bringing with her over 23 years of travel and hospitality experience in brand, loyalty marketing and customer communications.

With a long history of leading teams and working on major brands, most recently leading brand marketing and public relations at Marriott Vacations Worldwide, Showley’s role is an integral part of Classic Vacations’ evolution to position the business for long term growth, a Feb. 21 press release said. In her role, she will oversee content, customer communications, digital marketing, social and influencer media, advertising, partner marketing and public relations.

“We have made several key additions to my leadership team over the last few months,” Melissa Krueger, CEO of Classic Vacations, said in the release. “I am thrilled to add Angela to my executive team to lead our marketing team and be an important partner in building the future of the Classic brand. She has extensive knowledge of the modern media landscape and experience building some of the world’s best luxury hospitality brands. She will bring a new perspective to our approach and give our customers and suppliers continued confidence in our brand as we expand our footprint. Her strategic expertise will position us well for growth with our trusted advisors as well as the next generation of advisors and travel experts.”

Classic Vacations began transforming its leadership team in December with several strategic hires, including Marilyn Cairo, who joined as vice president of sales; and Darren Polino, who stepped in as senior director, contact center, to oversee all aspects of the customer service experience.

“I’m honored to be a part of the growing Classic family, partner with Melissa, and expand the marketing team’s capabilities so that we are well positioned to support our growth goals,” Showley said. “Classic has a rich 45-year-old history that stands on tradition, trust, and unmatched service excellence in the luxury travel industry. That history, along with what lies ahead in the future, including a growing portfolio of the world’s top five-star luxury hoteliers, curated in-destination experiences you won’t find elsewhere, and the ease of new digital enhancements for our advisors, is the perfect recipe to build on. We truly have the best in class for our advisors and suppliers, and I am looking forward to redefining how we market and educate our audiences to continue to grow the brand.”