How does scent play an important role in the travel and hospitality industry? Scent helps you “connect to customers in the most memorable way,” says Neohni Gilligan, director of fragrance and product marketing at ScentAir.
During the 2024 Women Leading Travel & Hospitality Summit, attendees participated in a fascinating scent exploration and education activity. In this clip from the interactive session, Gilligan explains how scent makes an emotional impact and how companies can utilize scent to create positive brand affinity and customer experiences.
Women Leading Travel & Hospitality members can watch Gilligan’s full session from the Summit on-demand. Not a member? Apply today!
