Dee Ann Turner, former vice president at Chick-fil-A and founder and CEO of Dee Ann Turner & Associates, LLC, worked for years helping to drive the chicken restaurant’s success. The secret sauce to Chick-fil-A’s growth, she says, is its talent.

In this clip from Turner’s keynote at the 2025 Women Leading Travel & Hospitality Summit, she shares her “bet on talent” formula for a remarkable culture that prioritizes its people and creates legendary customer service.

“Toxic cultures are managed by bad bosses enforcing rules,” Turner told the audience. “Remarkable cultures of care are led by effective leaders applying principles.”

Women Leading Travel & Hospitality members can view Turner’s full keynote presentation from the Women Leading Travel & Hospitality Summit here. Not a member? Apply today.