Emily Culp is a CEO, Board Director, and senior leader with 25+ years of experience in eCommerce, digital marketing, and global omni-channel strategies. Her expertise includes accelerating growth, driving business transformation, and P&L management. Emily's leadership has been instrumental in brand building, strategic positioning, product innovation, and successful global expansions. She has held executive roles at companies like CoverFX, Keds, Rebecca Minkoff, Estee Lauder, and Unilever. Currently, she is the Chief Brand & Strategy Officer at BodyHealth & on the Board of Stio, Mizzen + Main & Cordial.
Every year, my family and I go to a beautiful remote island in Canada. After doing this at 40 years old, what surprises me most is how much I learn each year about myself, my family, and the broader world. A key part of unlocking this depth of reflection is that we have no Wi-Fi,...
I’ve always been passionate about creating loyalty programs. It’s a valuable way to connect with and learn from your customers while delivering concrete business results, especially as customer acquisition costs rise. Before implementing a loyalty program, my team and I spend significant time contemplating these essential questions: Customer value proposition: Why would our customers want...
I have had several CEO friends reach out to me and ask me these three questions on artificial intelligence, so I wanted to share my thoughts. WHAT IS GENERATIVE AI? Essentially, generative AI is a branch of computer science focused on creating machines and software systems with the goal to simulate human cognitive processes through...
In examining the integration of personal and business brands, it’s crucial to recognize distinct types of CEOs, each with unique approaches. Having assumed the role of the second type of CEO, I can provide insights within this category. Here are CEO types: the namesake CEO; and the non-namesake CEO who is open to being the...