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Helen Horsham-Bertels

Helen has held corporate leadership roles for Customer care, Executive Consumer Affairs and Guest Experience, including 16 years with Starwood Hotels & Resorts Worldwide. She is a Trainer and Consultant with a track record of helping clients transform culture, improve customer satisfaction and increase employee engagement with the goal of boosting overall business outcomes. She offers a deep understanding and appreciation of hospitality, customer service, inclusive culture and engagement, and develops unique, customized strategies and learning experiences to yield optimal results. A staunch advocate of front line employees, Helen prioritizes their overall experience, safety and wellbeing, recognizing that employee centricity yields customer centricity, leading to higher levels of customer satisfaction. She collaborates with her clients to advance their goal of developing a successful and sustainable service engagement model. Helen is a member of the International Positive Psychology Association (IPPA), a branch of Psychology that fosters satisfaction and high productivity in the workplace.

Employee Centricity as a Leadership Priority

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In 2022, Qualtrics concluded that the frontline labor shortage would force organizations to closely examine the intersection of their employee and customer experience, saying employees wanted “customer grade” experiences. The 2024 Employee Experience Trends report suggests many businesses are still missing the mark when it comes to their employees, particularly those on the front line,...