As Deputy Chief Commercial Officer, Holly Aresty leads and executes the strategy for Rokt’s global account management teams. Holly started her career at Rokt as a Commercial Director. The incredible growth of the business has brought Holly and her black lab, Layla, to the Big Apple. Holly subsequently led the account team for Rokt’s global Ticketing clients before moving into SVP of Customer Success, and then Deputy Chief Commercial Officer. Prior to joining Rokt, Holly spent her career in the fast-paced startup world of early-stage tech businesses in Los Angeles. Don’t let the American accent fool you, Holly was actually born in Sydney and has dual Australian-American citizenship. She holds degrees from the Marshall School of Business and Dornsife College of Letters, Arts, and Sciences at the University of Southern California.
The rapid changes in the travel market have forced brands to differentiate themselves even more. The paradigm shift to digital and an ever-growing demand for personalization has presented opportunities for travel companies to improve the way they serve customers. Travel brands are able to create more personalized experiences by leveraging first-party data to show customers...