Jasmin King is a manager of Strategic Services for The Lacek Group. For more than 30 years, The Lacek Group has been innovating the art and algorithms of brand devotion. We help world-class brands identify their highest-potential customers, engage them across channels throughout their lifecycles, personalize each relationship for optimal long-term results, and measure the true effectiveness of those efforts. The Lacek Group is an Ogilvy One company.
Editor’s Note: While many notable companies have either completely eliminated or scaled back their DEI programs, including Boeing, Tractor Supply Company, Lowe’s, and Harley-Davidson, we at Women Leading Travel & Hospitality still believe in the value of investing in DEI efforts. The below article continues our effort to not only promote the value of DEI...