Women Leading Travel & Hospitality’s recently published research report, An Experience to Remember: Experiential Marketing’s Growing Role in Cultivating Loyal Travel Customers, featured case studies that illustrate the power of experiential marketing in both acquiring travel customers and then converting them into brand loyalists. Below is an excerpt from the report featuring a case study on...
Included in Women Leading Travel & Hospitality’s recently published research report, An Experience to Remember: Experiential Marketing’s Growing Role in Cultivating Loyal Travel Customers, were a pair of case studies that reveal the power of experiential marketing in both acquiring travel customers and then converting them into brand loyalists. Below is an excerpt from the...
Women Leading Travel & Hospitality is pleased to announce the release of its latest research report, An Experience to Remember: Experiential Marketing’s Growing Role in Cultivating Loyal Travel Customers. The comprehensive report addresses many facets of experiential marketing and its growing role in the travel and hospitality sector, including how consumer habits have changed, the...
As the travel and hospitality industry navigates significant shifts in consumer behavior, the path to growth lies in adapting to new demands. Today’s travelers seek more than just destinations — they crave experiences that resonate on a personal level, experiences they will cherish, remember and share. These evolving preferences are now at the heart of...
Korie Bukovelo is the senior manager of development marketing at Wyndham Hotels & Resorts and serves as co-chair of the Wyndham EMPOWER enterprise resource group (ERG). She’s also a Women Leading Travel & Hospitality member! In this member spotlight, we asked Korie a series of questions about both her professional role and personal life, including...
Melanie Cook is director, global sales at MGM Resorts International. She is a strategic leader with over 30 years of experience in the hospitality industry. As a member of Women Leading Travel & Hospitality, we wanted our community to get to know Melanie better. Therefore, we asked her a series of questions about her work,...
The busy summer travel season is well underway, yet it’s not too late for companies across the travel and hospitality ecosystem to win the hearts, minds and wallets of consumers. In order to do so, however, executives such as yourself need to have a strong understanding of the current trends and consumer environment to be...
As part of Women Leading Travel & Hospitality’s recently published report, The Synergy of Technology and Empathy in Transforming Customer and Employee Experiences, Diana Plazas, Marriott International’s chief sales and marketing officer, Caribbean and Latin America, shared a detailed outlook on what travel-related trends she expects to have staying power. ‘Bleisure,’ ‘Gleisure’ and Digital Nomads...
With over 17 years of experience in the hospitality industry, Bridget Higgins has excelled in diverse roles across spa, front office, membership, and experience design. Her passion for people and dedication to building meaningful relationships have been the cornerstone of her career. As a member of Women Leading Travel & Hospitality, we wanted our community to...
The growing impact of emergent technology, particularly artificial intelligence (AI), on customers and employees alike is disrupting the travel and hospitality industry. To address these changes and what they mean for travel and hospitality companies, and the people leading those organizations, Women Leading Travel & Hospitality and Allianz Partners have produced a comprehensive report, The...
