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Kelly McGuire

Dr. Kelly McGuire is Managing Principal, Hospitality, ZS Associates, where she is responsible for helping global hospitality clients improve their commercial strategy and operations, and to find impactful uses for data science, artificial intelligence and machine learning to support their commercial strategy.  Prior to joining ZS, she was senior vice president, revenue management for MGM Resorts International. She is the author of two books on analytics in hospitality, “Hotel Pricing in a Social World and The Analytic Hospitality Executive”. She holds a MMH and a PhD in revenue management from the Cornell School of Hotel Administration, and serves on HSMAIs America’s Board and the board of the Cornell Center for Hospitality Research. 

Implementing AI: 4 Tips for Business Leaders

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We’re increasingly relying on artificial intelligence in our daily lives. There’s potential for vast improvements in the ways we live and work, but there are some important caveats that are crucial to understand, particularly if you’re charged with bringing these tools into your organization: Machine learning makes AI so powerful. AI is only as good...