Kara Richardson Whitely advises brands how to attain growth and profitability in the plus-size market. Her book Gorge: My Journey Up Kilimanjaro at 300 Pounds is being made into a movie with This Is Us actress Chrissy Metz producing and starring as her. She has been featured on The Today Show, Good Morning America, CBS The Talk and in The New York Times, Redbook, Backpacker and countless online publications.
If you’d like to set up presentation for your company on this topic, please contact Kara Richardson Whitely at kararichardsonwhitely@gmail.com
There’s a major opportunity in the travel industry, one that too many brands are still missing. Roughly 67 percent of U.S. adults live in larger bodies, yet the needs and preferences of plus-size travelers are often left out of customer experience design, brand strategy and marketing. For an industry centered on hospitality, exploration and belonging,...
Travel has the ability to inspire, move and change lives. And yet by many appearances, most travel and hospitality brands are forgetting about 67 percent of U.S. women. That’s how many are above a size 14, or as the apparel industry would call it: plus-size. So where are they in marketing campaigns and internal corporate...