To survive in today’s economic climate, travel and hospitality organizations must stay on the cutting edge of technology, business strategy, and more. This section focuses on industry trends and technologies, marketing strategies, customer experience best practices, and more!
In March 2020, the world was shocked by the images emerging from Wuhan, China, signaling the start of a global pandemic. Countries quickly shut their borders, businesses closed their doors, sports leagues canceled entire seasons, and people were urged to stay home — all to curb the spread of what would soon be known as...
OutCoast.com CEO and publisher Rachel Covello is on a mission to help LGBTQ+ travelers explore inclusive destinations across the United States. She works closely with travel leaders to create content highlighting inclusive cities, businesses and activities through her platform, OutCoast.com. In this video, Covello shares what inspired her to found OutCoast, the vision she had...
Included in Women Leading Travel & Hospitality’s recently published research report, An Experience to Remember: Experiential Marketing’s Growing Role in Cultivating Loyal Travel Customers, were a pair of case studies that reveal the power of experiential marketing in both acquiring travel customers and then converting them into brand loyalists. Below is an excerpt from the...
Nearly eight in 10 U.S. adults plan to take a vacation in the next 12 months, according to a new study from MMGY Global, which provides fully integrated marketing solutions for travel, tourism and hospitality brands. MMGY Global recently released its fall edition of the Portrait of American Travelers study, which surveyed 4,501 U.S. adults on their travel habits,...
Women Leading Travel & Hospitality is pleased to announce the release of its latest research report, An Experience to Remember: Experiential Marketing’s Growing Role in Cultivating Loyal Travel Customers. The comprehensive report addresses many facets of experiential marketing and its growing role in the travel and hospitality sector, including how consumer habits have changed, the...
I’ve always been passionate about creating loyalty programs. It’s a valuable way to connect with and learn from your customers while delivering concrete business results, especially as customer acquisition costs rise. Before implementing a loyalty program, my team and I spend significant time contemplating these essential questions: Customer value proposition: Why would our customers want...
2024 marks 16 years of Carbonate and af&co.’s annual Hospitality Trends Report. This is the first report since the official end of the pandemic, but we know the industry still feels the reverberations. Like any 16-year-old, we don’t trust what worked in the past. Things are different now. We have to discover our own future...
Laura Fernandez is the vice president and head of industry for travel and tourism at SiriusXM. In this spotlight, we asked Fernandez a series of questions about industry trends related to her work in the world of podcasting, music, and other types of audio. She shares the ways travelers have connected with audio over the...
In the first installment of the “Creating an Impact” series, Courtney Lohmann, an award-winning leader, CSR and sustainability expert and the founder of Courtney Lohmann Consulting, defines impact leadership, explores its three core principles, and examines how strategy enhances your environmental and social sustainability goals. In today’s fast-paced world, the concept of “impact” has become...
In 2021, Christina Rice decided to create a business to fill a void in the tourism industry: immersive retreat experiences around the world for Black women and women of color, centered on wellness. “My mission is to create the Airbnb of retreats for Black women and women of color,” Rice said during her keynote at...
