Joby Aviation recently promoted Bonny Simi to president of operations. Joby Aviation is a venture-backed aviation company developing an electric vertical takeoff and landing aircraft that it intends to operate as an air taxi service.

Simi was previously head of air operations and people at Joby. Before that she spent 20 years at JetBlue, ending her time there as president and founder of JetBlue Technology Ventures. Simi describes herself as a strategic technology, customer service, operations, and human resources executive with 30 years’ experience in the travel, transportation, hospitality, and customer service industries and a board member with over 10 years’ experience in public, private, and non-profit boards.

According to her LinkedIn profile, Simi is a systems thinker who specializes in creating positive impact through organizational, digital, and sustainable transformation and a Fortune 500 human resources executive nationally recognized for developing innovative talent programs. She is an experienced technology executive, venture capitalist, a sought-after thought leader and speaker on emerging transformational technologies and an operational executive with 30 years of experience in the aviation industry.