Marriott Vacations Worldwide announced a new organizational structure aimed at driving long-term sustainable growth across its vacation ownership business, exchange and third-party management segment, and future travel-related products and services.

With the previously announced 2024 retirement of Jeanette Marbert, president, exchange and third-party management, two executive roles have been created as part of MVW’s senior leadership team to best support the company’s growth strategies to deliver consistent performance, according to a release.

Lori Gustafson will expand her responsibilities as executive vice president and chief membership and commercial services officer as the company aligns membership, travel services and brand and digital teams under one organization to support the company’s future growth strategies. Gustafson has been serving as chief brand and digital officer for the past three years, helping to advance the company’s digital strategy and evolve the core vacation ownership experience across touchpoints. She has been a key leader in major initiatives like the introduction of the Abound by Marriott Vacations program that allows owners to access products across The Marriott Vacation Clubs portfolio; the integration of legacy Hyatt Residence Clubs and Welk Resorts under one Hyatt Vacation Club brand; and the execution of the Vacation Next initiative, the company’s multiyear journey to leverage brand and digital strategy to unlock growth potential.

In this expanded role, Gustafson will have oversight of MVW’s membership business lines, including Interval International; key enterprise shared service groups supporting all business lines; and a newly-formed global commercial services team tasked with defining and executing on the company’s future travel products and services strategies. Gustafson will continue to report to CEO and President John Geller.

In the company’s exchange business, Marcos Agostini has been appointed executive vice president, managing director, Interval International, a leading global exchange and travel membership company. He will join MVW’s executive committee reporting to Gustafson.

“This is the ideal time to realign our organizational structure to support the anticipated growth both for our exchange and membership business as well as the travel-related products and services category,”  Geller said in the release. “Lori and Marcos are valuable leaders within our organization, and I look forward to the contributions they will bring in their new roles as we accelerate our strategic priorities to deliver value to all our stakeholders.”