Technology trends are far from emergent in the travel and hospitality space. However, the recent rise in popularity among certain artificial intelligence (AI) tools, such as ChatGPT, have brought to light an acceleration in both thought and possibilities into “what’s next” and the potential impacts to customers and employees alike.

AI solutions are actively being explored and implemented everywhere from streamlining operations to enhancing customer and employee experiences to finding new ways to drive business growth. From personalized recommendations and dynamic pricing strategies to chatbots and virtual assistants that provide real-time support, AI technologies have already begun to reshape how travelers plan, book and experience their trips. But not all technology is dependent on AI alone. Finding new ways to use tools like predictive analytics, sentiment analysis, and smart room technologies have enabled businesses to anticipate customer needs, optimize resource allocation, and deliver tailored services that exceed expectations.