As diversity, equity and inclusion (DEI) programs and initiatives make headlines following new federal guidelines, the travel and hospitality community is navigating how it affects their businesses. Robin McClain, chief marketing officer of Destination DC, shared during last week’s Women Leading Travel & Hospitality Virtual Exchange why she believes staying committed to DEI is “just good business” in the tourism sector.

The Virtual Exchange panel featured three honorees profiled in the recently released 2025 Top Women in Travel & Hospitality report. McClain was joined by fellow honorees Jan Swartz, executive vice president, strategic operations, Carnival Cruise Line; and Jennifer Weissman, senior vice president, chief marketing officer, PENN Entertainment. The discussion was moderated by Carrie Skowronski, founder and CEO of Leadology.

To hear more from these powerful C-suite women, view the recording of their full panel discussion here.