Asha Saxena, CEO and founder of Women Leaders in Data and AI (WLDA), is passionate about the integration of artificial intelligence (AI) into business and making the technology sector more diverse and inclusive of women. In this interview with Women in Retail Leadership Circle Co-Founder Melissa Campanelli, Saxena shares the mission driving WLDA, how to address the challenges faced by women in technology, and how male allies can help. Saxena’s recent book, “The AI Factor,” puts machine learning and AI into easy-to-understand context for business owners and practitioners.

This video was originally published by Women Leading Travel & Hospitality’s sister brand, Women in Retail Leadership Circle. Saxena’s interview was recorded at Women Leading Travel & Hospitality’s sister brand Total Retail’s recent Total Retail Tech event in Nashville, where Saxena delivered a keynote presentation titled “The AI Factor: How Retailers Can Extract Value From Data.”