In 2021, Christina Rice decided to create a business to fill a void in the tourism industry: immersive retreat experiences around the world for Black women and women of color, centered on wellness.

“My mission is to create the Airbnb of retreats for Black women and women of color,” Rice said during her keynote at the 2024 Women Leading Travel & Hospitality Summit, held June 10-12 in Charlotte.

In this clip from the session, she shares why she founded OMNoire, the rise of wellness tourism and the untapped potential in catering to people of color (POC) travelers.

Women Leading Travel & Hospitality members can watch Rice’s full keynote on-demand here. Not a member? Apply today!