Lillian Rafson is the founder and CEO of Pack Up + Go, a surprise travel brand that encourages spontaneity, exploration, and adventure among American travelers. She launched the bootstrapped business at 23 years old and has grown it to 30-plus team members and more than $7 million in annual revenue.

Rafson has been honored as a member of the Pittsburgh 30 Under 30 and 40 Under 40, a Tory Burch Foundation Fellow, a Travel & Leisure A-List Travel Planner, and a Top Woman in Hospitality. Outside of Pack Up + Go, Rafson is a business coach focusing on helping entrepreneurs launch and grow their businesses.

At the August Women Leading Travel & Hospitality Virtual Exchange, Rafson talked about her entrepreneurial journey, how she leads with transparency and equity, ethical travel and more.