During the November Women Leading Travel & Hospitality Virtual Exchange, executives and business owners shared their insights and experiences around entrepreneurship for women in the travel and hospitality industry. Speakers included Lesley Keyter, founder, The Travel Lady; Lauren Doyle, president, The Travel Mechanic; Megan Reimer, owner, Cruise Vacations; and moderator Kristina Boyce, senior vice president, operations, Ensemble.

In this clip from their panel, Keyter and Doyle share with Boyce how they market their businesses and why its essential to be authentic.

To watch their full session from the November Virtual Exchange, click here.