Is motivation a choice? Motivation is the start to all innovations, according to Blue Door Partners Founder and CEO Christina McFadden. In a discussion from the 2024 Women in Retail: On the Road | San Francisco event — hosted by our sister association, Women in Retail Leadership Circle — McFadden offered insights into what she identifies as the “five levels of motivation.” With these levels in mind, individuals can make a choice in what motivates them and leaders can be intentional with how they motivate their teams.

Women Leading Travel & Hospitality members can watch a recording of McFadden’s full presentation from the 2024 Women in Retail: On the Road | San Francisco event here.