Jen Catto is Chief Marketing Officer at Travelport. Prior to joining Travelport she was Chief Marketing Officer of Telaria where she launched the Telaria brand to reposition Tremor Video as a sell-side video platform and the leader in connected television. Jennifer oversaw all facets of Telaria’s global marketing from APAC to EMEA, including PR, product marketing, sales development, branding, design, content, education, events, and research.
Entrepreneurial in spirit and driven by data, Jennifer launched a full-service programmatic agency with the $45M backing of a Hollywood film studio prior to her role at Telaria, and she has held influential positions at Travelocity, Conde Nast, and SAY. Jennifer is a media-trained speaker who frequently presents at industry conferences and events and has served as a resource for AdAge, CNBC, and CNN. Further, Jennifer has been an active member of She Runs It, with whom she created an event series titled “Mic Drop,” to help women in technology and advertising master public speaking. A graduate of Middlebury College, Jennifer is an avid traveler and is proficient in Italian, Spanish, French, and Swahili.
Trust takes a long time to build and can be broken in an instant. For anyone in marketing and sales, it’s understood that the most effective way to sell is by making compelling promises that the business then keeps. Selling, in other words, involves the constant maintenance of trust with consumers. It will come as...