As 2024 winds down, Women Leading Travel & Hospitality would like to take this opportunity to thank our subscribers, members, sponsors, and event speakers and attendees for your continued support throughout the year. We’re so appreciative of each and every one of you. As we close in on the end of the year, we’re going through all of the content published on our website and social channels to see what most resonated with you, our audience! Here’s a list of our most popular content, based on page views, from the past 12 months. Enjoy!

10. Be a More Effective Leader With the 2+2 Conversation Method
Regular contributor Carrie Skowronski, founder and CEO of Leadology, gives a peak at how managers can implement the “2+2 Conversation method,” where employees come prepared to discuss two things that are going well and two areas for improvement.

9. 3 Tips for Negotiating Your Next Raise
This article by Jenny Mitchell, chief visionary officer of Chavender, gives readers three steps they need to take once they’ve decided to ask for a raise.

8. The Synergy of Technology and Empathy in Transforming Customer and Employee Experiences
This report, created in partnership with Allianz, looks at the artificial intelligence solutions actively being explored and implemented across travel and hospitality organizations, with a specific focus on customer and employee experiences.

7. 10 Questions to Ask When Considering a Career Pivot
In our members-only workshop, “Crafting Your Narrative for Your Next Career Opportunity,” moderator Kate Sargent provided 10 questions to ask before you start pivoting in your career. The workshop itself also made this list below!

6. 20 Questions With Dara Cohen, Senior Director, Strategic Communications and Media Relations, American Gaming Association
Cohen, a Women Leading Travel & Hospitality member, received all the love in her member spotlight published in November.

5. 20 Questions With Bridget Higgins, Director, Front Office and Business Operations for Loyalty, Platform Operations and Experience Activation Team, Marriott
Our interview with Higgins was the most-viewed member spotlight in 2024!

4. Crafting Your Narrative for Your Next Career Opportunity
This members-only workshop, led by consultant Kate Sargent, examined the importance of storytelling and crafting your narrative when seeking a new job, promotion, board seat or bold career transition. It’s available for Women Leading Travel & Hospitality members to view on-demand.

3. How the Co-Owner of AmaWaterways Found Success Taking Risks
This article features key insights from Kristin Karst, co-founder, co-owner and executive vice president of AmaWaterways.

2. An Experience to Remember: Experiential Marketing’s Growing Role in Cultivating Loyal Travel Customers
This report, sponsored by leading brand partnership agency Alliance Connection, addresses how travel and hospitality brands can incorporate experiential marketing strategies into their businesses.

1. 2024 Top Women in Travel & Hospitality Report
Our third annual Top Women in Retail report was the most visited piece of content in 2024! We love that our audience wants to celebrate the female executives who make our industry spectacular. Look out for the 2025 Top Women in Retail report, out in February!